• Category: Retail
  • Client: Urban Outfitters, Inc.
  • Location: King of Prussia, Pa.
  • Size: 2,065 square feet
  • Project Architect: David A. Levy & Associates
  • Responsibility: Construction Manager

Blue Rock delivered its fifth Pizzeria Vetri for Urban Outfitters, Inc.,  with an eight-week renovation to an existing 2,065-square-foot space at the Town Center on Main Street in King of Prussia, Pa.

The new restaurant features indoor and outdoor seating for approximately 60 guests, including four new exterior heaters.

Work completed by Blue Rock included:

  • New pizza oven and an exhaust fan on the roof
  • Full back-of-house kitchen
  • Walk-in refrigerator
  • Employee office with lockers
  • Coordination with Coke and Philly Extract for the soda guns, wine dispenser, and beer dispenser
  • New exterior and interior signage
  • HVAC distribution and connection to landlord ductwork drops
  • Water/drainage connections to all equipment
  • New gas piping to exterior heaters, pizza oven, and instant hot water heaters
  • Additional sprinkler head
  • Upgraded electrical service, including a new 75kva transformer
  • New fire alarm system
  • Security system
  • Audio sound system

” ‘Do it well’ is our mantra at Pizzeria Vetri, and we can say the same for Blue Rock Construction,” said Jeff Cueller, Senior Construction Manager for Urban Outfitters, Inc. “Once again Blue Rock delivered quality workmanship while exceeding our expectations in an eight-week work schedule while constructing our new Pizzeria Vetri in King of Prussia.  Their project team included hands-on people who always put URBN’s needs first, in all aspects of the construction project. As a result, we have an exceptional restaurant that makes for an exceptional – and family-friendly – dining experience.”

Blue Rock first partnered with Pizzeria Vetri in 2016 when Blue Rock repurposed an old parking garage in Philadelphia’s Rittenhouse Square into the city’s second Pizzeria Vetri.

Blue Rock also delivered the first Pizzeria Vetri in Washington, D.C. in 2016.

In July 2021, Blue Rock added a Pizzeria Vetri at Devon Yard on the Main Line by taking a slice out of Amis Trattoria. During pandemic closures, URBN set aside some space in  Amis for a PV pop-up. That venture has since become permanent with the help of Blue Rock.

“Our partnership with Blue Rock dates to 2004 because of their integrity, expertise in all types of commercial construction, and ease in working with them,” said Cueller. “We look forward to continuing our partnership with Blue Rock in the near future.  I would highly recommend Blue Rock Construction to any organization.”

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