Blue Rock delivers new Terrain store, café and event space in Doylestown, Pa., for Urban Outfitters, Inc.

  • Client:                      Urban Outfitters, Inc.
  • Project:                   Terrain at Delaware Valley University
  • Location:                Doylestown, Pa.
  • Size:                          24,500 SF
  • Architect:               New Studio Architecture
  • Responsibility:    Construction Management

Blue Rock Construction transformed a former farmer’s market on the campus at Delaware Valley University in Doylestown, Pa., into the newest Terrain experience for Urban Outfitters, Inc.

The highly anticipated, nature-inspired lifestyle space features a Terrain retail store, Terrain Café with indoor and outdoor seating, a private dining area, a nursery, and a greenhouse.

“URBN has had the privilege to work with Blue Rock Construction since 2004, during which time they have consistently provided an excellent team of well-established and experienced professionals,” said Brian E Lindsay, Director of Development for URBN.

“Most recently, their work on Terrain at Delaware Valley University was outstanding, as was their level of professionalism, attentiveness, attitude, and performance.”

Terrain at DelVal also includes an exterior chapel, an event garden area, a banquet hall, an indoor ceremony area, bridal suites, and a full kitchen.

The project covered 22.5 acres and 24,500 square feet for all the buildings.

“As with other URBN projects, Blue Rock delivered Terrain at DelVal within tight timelines and budgets,” said Lindsay. “With over 100 events already booked prior to completion, the challenge of an accelerated schedule was met while maintaining URBN’s high-quality standards.

“I had the pleasure of working with Jordan Berry and his team throughout the project. During the entire build and especially the last eight weeks of the project, I became more impressed with Jordan’s leadership and command of the project.”


“Each space was unique to one another which presented its challenges, but the team was successful in driving this project to the finish,” said Blue Rock Project Manager Jordan Berry.

Demolition at the former market got underway in September 2022. Terrain held its grand opening on June 29 and hosted its first wedding the following day.

The event venue can accommodate weddings for up to 160 guests, making it the largest of its three Terrain locations. Blue Rock also constructed Terrain at Styers in Glen Mills, Pa., and Terrain Gardens at Devon Yard.

Thanks to New Studio Architecture, Terrain at DelVal combines rustic charm with modern amenities set in a pastoral landscape. The farmhouse architecture features high ceilings, skylights, natural wood floors, vintage fixtures, and a wirework garden vine treillage.

The university, known for its agricultural program, is growing produce to be used at Terrain’s restaurant, or sold directly to customers in the shop. Terrain also offers internships to Delaware Valley University students.

Any food produced by the university and not used by Terrain and DVU will be donated to food banks in the area.

“This project is a great example of what can be achieved with the right team of people,”  said Jordan.

About Urban Outfitters, Inc.
URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly. We’re a passionate, creative, entrepreneurial bunch who think outside the box and are all about providing a unique shopping experience while inspiring and connecting with our customers.

Thank You
Blue Rock enjoyed another successful project for Urban Outfitters, Inc. by partnering with some of the best companies in the business. Blue Rock extends our appreciation to the following organizations for a job well done!

A.H. Cornell & Son • Advanced Cleaning • Allen Lee Concrete Polishing • Buckingham Construction Management • Ceilings Inc. • Crawford Caulking • Creative Architectural Metals • Delaware Valley Remediation • Doylestown Fire Department • Doylestown Township • Doylestown Township Municipal Authority • Exact Solar • EZ Construction • Hardcourts • Heritage Stucco • I.T. Landes • M.A Yeakel • Metal Alliance • Misko • Neshaminy Electric • New Studio Architecture • Olympus Spray Foam • P. Cooper Roofing • ProMax Fence Systems • ROOTS Landscaping • S.A. Comunale • Straface Bros. • Terra Group • Tracorp • Trozzi Construction Services • Van Cleef Engineering • Van Eerden Coatings Co.

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